TikTok Video Ideas for Book Promotion
Once you’ve built a solid online presence, consider running ads on platforms like Facebook, Instagram, and Amazon. These ads can help you reach readers who love books similar to yours https://quickspin-software.com/. Start with a small budget and tweak your campaigns as you gather data.
Book promotion isn’t a one-time effort; it’s an ongoing journey. The strategies above are just the beginning. With creativity, persistence, and a clear understanding of your audience, you can transform your book’s potential into reality.
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate’s marketing efforts. Businesses typically pay per sale or per click/impression.
TikTok Video Ideas for Book Promotion
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.
 (1) (1).jpg?width=1050&name=book recommendations (1) (1) (1).jpg)
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
Book Promotion Ideas
Libraries aren’t always looking to acquire, but those that are may be interested in your title, if you pitch it exactly right. Make sure your book is available through a wholesaler, then contact your local libraries and make your case. The good news here is that there’s a domino effect: once you’ve gotten your book into one library, it becomes easier to get it into others.
If you’ve published on other stores and platforms like Apple Books, it’s easy to generate links from within those apps as well. Don’t assume every reader will want to go through Amazon! Have store links ready from every platform you’ve published on so they can take their pick.
And just as you’re making the effort with readers and reviewers, don’t forget about your fellow authors. Cultivate a strong network to promote you and your book by engaging with other authors on social media, supporting them with positive feedback and anything else they might need, and potentially even cross-promoting with them.